WebSite Strategic Planning Guide
- Planning
- Client fills out online Project Inquiry form
- Project Inquiry Form Questions
- What is the purpose of the website?
- Who does the work? In house or outsourced?
- Who maintains the site? Who pays for that maintenance?
- Who are the website’s primary audiences and what do they need, want, and desire?
- Any multimedia aspects? Video, audio, tutorials, etc.
- Any technical requirements? Database apps, forms, etc.
- Any language translation requirements? Specify language
- Web Services sets meeting with client to determine feasibility
- Web Services provides client with Project Plan (see figure 1)
- Sign off by client
- Implementation
- Budget and timeline – cost and resource analysis
- Revenue Generators – banner ads, google adsense, etc
- The site content – information architecture (see figure 2)
- Sign off by client
- The look of the site – creative brief, creative spec, accessibility tests
(see figure 3)- Sign off by client
- Site functionality – technical brief, functional specs
- Sign off by client
- Draft site for client review
- Sign off by client
- Usability and Accessibility testing – focus groups to try new site
- Search Engine Optimization
- How the site will be marketed -marketing plan
- Final site review
- Sign off by client
- Launch – soft launch before announcements to public to work out bugs
- Public Launch
- Post Launch Analysis
- Site review and assessment
- Success/Problem analysis – what worked and what did not
- Search Engine Optimization review
- Change Request Forms provided to client for maintenance purposes.
- Long
Range Planning- Path tracking analysis – are your users doing what you want them to do? (based on WebTrends reports)
- Revenue review and assessment for placed media (if applicable)
- Website ROI analysis
