Web 2.0 sites are not linear places to visit; rather, they are online services that enable users to get something accomplished. Businesses can harness web 2.0 technology to increase productivity, enhance associate communication and improve vendor relations.
- Improving online communications - Experiment with a growing array of collaborative services to maintain corporate intranet communications. For example, use of wikis to create meeting agendas and post training videos.
- Using AJAX applications – The use of dashboard and document management apps using AJAX technology have improved browsing, viewing and search, capabilities. Many online retailers use this technology to improve customer experience while browsing. As a shopper, I find it convenient to see what I’ve looked at just in case I want to make a purchase.
- Podcasting and RSS feeds - target customers with clearly defined interests and keep them current on the companies services and news.
